Over 40 brands, influencers and NGOs partnered with TENCEL™ brand’s #MakeItFeelRight movement to generate more than 7,500 consumer pledges to date
Each pledge will contribute to global reforestation efforts to help save the planet
LENZING, Austria, Dec. 14, 2021 /PRNewswire/ — According to the UN, the fashion industry is responsible for 8-10% of global carbon emissions. Fast fashion has only exacerbated the problem as consumers are increasingly purchasing clothes with reduced shelf lives. The world is striving to achieve net zero carbon, but the reality is that fashion brands simply aren’t doing enough. In response to growing climate concerns, TENCEL™ brand revitalized the #MakeItFeelRight campaign to raise awareness and inspire action to make a change. By pledging to #MakeItFeelRight, consumers can do their part to drive the industry toward a more sustainable future and contribute to the reforestation effort.
New faces, new places and more ways to get involved
The TENCEL™ brand’s game changing #MakeItFeelRight campaign has hit new milestones and celebrates exciting partnerships with more influencers, brands and NGOs around the world. With the help of sustainable influencers like
Original Article: benzinga.com