Here’s an editorial comment on the article OnlineBusiness.com Explains Why It’s Important to Refresh Old Content that first appeared in Benzinga.com.
Quality content is essential to organic traffic for a website. It’s not uncommon for outdated and stale content to decrease search engine rankings, and visitors can bounce away from websites with outdated content.
There are several ways to improve old content to generate traffic, including including links to authority sites, ensuring that the content looks for relevant keywords, and updating and adding new information when trends change.
Using top content optimization tools, OnlineBusiness.com recommends optimizing content on businesses’ websites. This tool can help business owners gain insights into their content strategy and learn the best approach to take.
Read a clipping of the article below
New York – Quality content is one of the essential factors in boosting organic traffic. Poor quality content can negatively affect a website’s ranking and relevance in search engine results pages (SERPs). As a result, many companies are emphasizing content optimization and as a result, are investing in content optimization tools. Companies can optimize their old and existing content to give it new life and help their overall SEO efforts by using content optimization tools. Onlinebusiness.com discusses the importance of optimizing old website content as an easy and cost-effective way to increase organic traffic.
“Optimizing content is not that difficult to do once you have a strategy in place,” said Santiago. “There are many content optimization tools that can help companies formulate a strategy to reach their content optimization goals. It all boils down to creating a workflow on improving and optimizing your content consistently and by following all suggestions provided by your tool of choice.”