The following is editorial commentary on the article OnlineBusiness.com Discusses the Emergence of Content Optimization Tools, originally published by Marketwatch.com
As more and more online content circulates, optimizing content becomes essential to an organization’s online presence.
Businesses should create high-quality content to attract more organic and returning traffic to their websites, according to OnlineBusiness.com. Having engaging content can only help to improve rankings and traffic stats.
Read a clipping of the article below:
New York – With the amount of content circulating the internet today, content optimization continues to play a crucial role in boosting a company’s online presence. In a recent survey from Demand Metric, it is said that 90% of companies use well-thought-out content marketing strategies to connect with their audience and establish their presence. And it’s highly likely many of these companies use more content optimization software to effectively employ their content optimization strategy. OnlineBusiness.com shares its insights on the emergence of these content optimization tools and how to best apply them to one’s content marketing efforts.
“An average of 7.5 million blog posts are published daily, and 90% of this content does not get any traffic or see the light of day from any human visitors. But it doesn’t always have to be this way if you make a focused effort to optimize your content for Google. Content optimization is the process used by businesses to ensure that their content is structured and created in a way that Google and other search engines can effectively measure the content’s value. And the higher the value given, the higher the chances rankings for a particular piece of content will improve,” said Michael Santiago, founder of OnlineBusiness.com.